Understanding the North Star Framework: A Guide to Driving Product Growth

Understanding the North Star Framework: A Guide to Driving Product Growth

Introduction Growing a product can often feel overwhelming. With various teams making numerous decisions daily, it’s crucial to have a unified direction to ensure cohesive progress. The North Star Framework offers a solution by providing a clear, actionable metric that aligns teams and drives product growth. In this blog, we’ll explore the key aspects of…

SME Marketing Network

SME Marketing Networking: A Strategic Approach during COVID-19

This is my pleasure to present my dissertation for the completion of the MBA program at Bangladesh University of Professionals, entitled “SME Marketing Networking: A Strategic Approach during COVID-19”. I have tried my best to portray an analysis of the influence of marketing networks on SMEs, especially in times like COVID-19. Purpose of this study…