10 Great Copywriting Tips to Help You Master Marketing
Here are 10 copywriting tips that will surely help you a lot to market your products-
Nail The Headline
Make your headline-
- Short
- Punchy
- Eye-catching
People read the headline 5 times more than the rest of the page.
Example:
Sell Superpowers, Don’t Sell Features
Great copywriting is about what your product can help the reader become. It’s not about what your product can do.
Example:
Address Their Concerns
Every customer has concerns before they buy a product.
It could be price, safety, durability, or privacy.
Address these concerns to build trust.
Example:
Make Them Laugh
Some people like to think.
But everyone loves to laugh.
Humor makes your product memorable.
Don’t be afraid to stand out by mixing in a little humor.
Example:
Incentivize Action
Don’t just get them to read.
Get them to take the next step.
Use words that drive action.
Example:
Use Numbers
Be precise. Be specific.
Don’t just tell them you’re better.
Tell them exactly how much better you are.
Example:
Rhyme
Rhyme and repetition make a sentence more memorable.
That’s why poetry and song lyrics sound so catchy.
Use rhyme and repetition to make your copy unforgettable.
Example:
Sell Outcomes, Not Features
Readers don’t care about your product features.
They only care about their problem and look for solutions.
Instead of showing them features, show them your solution to their problem.
Example:
De-risk The Decision
People are often hesitant before making a purchase.
Overcome this hesitation by using social proof.
Share success stories from other happy customers just like them.
Example:
Write a Killer CTA
Great copywriting starts with persuading the reader.
And ends with the reader taking action.
Don’t just use any generic call-to-action (CTA).
Use CTA that aligns with the next steps that you want your reader to take.
Example:
Courtesy: Zain Khan
